May 18-21 is Canadian Music Week, and our very own Jazmine Valencia will be moderating the “Meet The Brands: The Mutual Benefits of Music Partnerships” panel, where viewers will have the opportunity to learn about how to leverage brand partnerships in order to benefit both the brand and the music.

It’s the moment we’ve all been waiting for– live music is FINALLY returning. Festivals are ready to run and world tours are being announced, meaning the concert void that has been in our hearts for the past two years is finally being filled again. Rolling Loud, coming around in July, and Justin Bieber’s Justice World Tour are just a few of the announcements that have come forth recently. Fans, brace your wallets.

JV Agency in partnership with more than 180 leading brands, nonprofits and cultural leaders today announced the first-ever Mental Health Action Day, to be held on Thursday, May 20 during Mental Health Awareness Month.

As we have witnessed over the past few weeks, the increase in anti-Asian violence has proven the urgency for unifying to fight against racial injustice. It is necessary that the industry do all it can to advocate for this community and solidify their place within music and this country. With bridging divides at the forefront of our mission, JV Agency wanted to provide you with a guide to supporting the AAPI folks around you.

It’s been a year since COVID-19 put a halt to all live concerts and tours, shutting down the industry’s most profitable sector and artist’s main source of income. Since then, artists have had to get creative to compensate for the loss of income and connect with fans at home. But now there's a new trend that’s taking the music industry by storm and everyone wants in.

Social media is one of the most powerful tools in the world. The music industry is constantly evolving due to the huge influence of social media and technology. It has the potential to open important doors within the music industry, but only if leveraged properly and appropriately.

Music festivals have been around for a long time. They provide a unique opportunity to bring people together from all over for an experience of more than just music, and often create a long-lasting impact on one’s life. They are known as being a “communion of culture”; driving people together. 

The pandemic makes it difficult to promote new music and projects through in person marketing stunts. G-Eazy’s marketing team decided to challenge this theory and promoted a new song safely while making an big in person statement.

Instagram is a perfect tool for artists to grow their fan base and promote their music. The problem lies in differentiating yourself from the vast amount of active users on Instagram. Luckily, there are proven steps you can utilize to stand out among the virtual sea of users.

Music therapy is an evidence-based practice that harnesses the power of music to improve the quality of life and is utilized in many ways, one being singing bowls. Singing bowls are a type of bell that vibrate and produce a rich, deep tone when played. They are one of the strongest musical instruments for healing with sound therapy and vibrations. 

Spotify has changed the music industry. Listeners have free access to millions of artists and songs, and they can discover new music through playlists and radio suggestions.

When listening to Taylor Swift, does your heart often feel like it’s ready to break into 100 tiny little pieces and all you want to do is sit in your bed and cry? Well, congrats that makes two of us and most likely everyone on the planet. Swift has successfully managed to catch us all in our feels yet again with the release of her new album “Folklore”

What would you do if you woke up tomorrow and Tik Tok was banned for use in your respective country? If you’re a musician, you’d likely feel a sense of anxiety start to set in unless you had a plan B to promote your music.

There are obvious ways to get your music heard, from social media to independent playlist curators, but how do you approach music marketing from a strategic perspective? While there's no exact technique for music marketing that guarantees optimal success, artists should consider these six music marketing strategies and tips from the music industry's connoisseurs as they strategize how to release their forthcoming music.

Sony and Epic Games collaborate in effort to converge game, film, and music to create real-time 3D social experiences.

Atlanta-based artist, 6lack, recently released his highly anticipated EP 6PC Hot. The marketing campaign executed for the new EP gives insight into the importance of engaging with your audience and the value fans place on artists giving back to the community and advocating for a more significant cause than boosting album sales.

What happens to major record labels and artists when the leading music streaming platform prioritizes providing podcast content to encourage consumers' to listen to less music? On the other hand, could podcasts be the new promotional tool independent artists need to catapult them past the barriers associated with playlists, radio, and traditional media?

To celebrate the liberation that Juneteenth commemorates, we’ve compiled a list of songs that reflect on Black history and culture and spark conversation to continue the fight for equality.

Now is the perfect opportunity to celebrate equality and diversity. June is not only Black Music Month, but also Pride Month. In a continuous effort to support and promote black creators in the music industry, we wanted to spotlight a few of the black LGBTQ+ artists who have helped transform the current music landscape. We’ve also compiled a list of black queer & trans organizations to support below.

As part of the music community, JV Agency is committed to listening, learning, and continuing to educate ourselves beyond a hashtag. We have compiled an additional list of educational resources so that we can all continue to support the Black Lives Matter Movement beyond #BlackOutTuesday.