The last few weeks have been crucial in the fight against racial injustice. As JV Agency's mission is to bridge cultural and geographic divides between makers and users, we proudly stand with the rest of the music industry to make our collective voices heard in the fight for racial justice. We have compiled a list of resources and actions that we can all do to help.

Believe, one of the biggest distribution/services companies for independent artists and labels, has released a guide entitled "Creative Marketing Playbook". The Playbook offers advice to artists in areas such as social media best practices, as well as streaming and playlisting strategy. We’ve compiled some of its highlights.

In the age of the coronavirus pandemic, artists have lost the ability to perform live and sell tickets and merchandise to their fans. Where do artists turn to when their entire market disappears? To successfully navigate this new online market, artists must come up with ways to continue to deliver their purpose of providing a musical experience that serves as an escape for their fans. Travis Scott and Fortnite’s virtual concert Astronomical does just that.

Until recently, TikTok was best known as the platform for teenagers to share comedic videos, from lip-syncing to dance challenges. Now it’s the most-downloaded free social media app and a pillar platform for the music industry.

Indie promoters of The National Independent Venue Association unite to lobby Washington for federal aid.

The pandemic has forced record labels to design marketing strategies from scratch to keep album promotions alive.

Consider this, why is your favorite bar your favorite bar? What makes you go back to the same bar time and time again? Is it the bartender's mediocre customer service? The stale nuts and popcorn? The $2 wells you always regret come morning? Nope. It's the music that's playing as you walk in the door and the songs that serve as the soundtrack to your night of debauchery.

Social media marketing is essential to your brand’s success. Whether you want to build your brand identity, establish a relationship with your brand followers, or increase brand awareness, these social media marketing tips will help you optimize results.

With venues closed and concerts and festivals canceled, professional musicians are struggling to find ways to make money during the COVID-19 pandemic. We've compiled a few ideas to help you during these tough times.

Remember that time you finally scored tickets to see your favorite musician live? If you're lucky, the answer is yes, and that moment in time is etched in your mind forever. The rapid heartbeats, dripping sweat, and singing at the top of your lungs with strangers that felt like friends are the things that make this industry irreplaceable.