How To: A Guide to Social Media Marketing

1. Sync posts across all social media account

   Keeping content synced across all social platforms will introduce your brand to followers on different platforms while ensuring consistency in your post. This will also allow you to comprehensively analyze your insights to determine what is working for your posts and whats not across all of your social media platforms.

2. Include relevant hashtags to increase engagement

   Hashtags allow your business to increase its online reach. As opposed to using common hashtags such as #Marketing or #SocialMediaMarketing where your post could end up not being discovered, try drafting a hashtag repository for your team to grab from to ensure your hashtags are effective and will increase your online engagement. It’s important to try and avoid hashtags that have been used 500,000 times and up to ensure your post will have an active audience.

3. Engage audiences with interactive content

   From Instagram Q&As to polls, there are many ways to engage your audience and make your business’s content interactive and discoverable. Stories give your business the opportunity to get to know your followers better, promote your products or services, and increase engagement.

   Your followers answers will allow you to tailor your content to align with their interests and preferences to increase engagement and your number of followers. You can also use stories to make accessing your products or services easier by attaching links for your followers to click on.

4. Incorporate your brand into your social strategy

   What do you want people to think of your brand? The great thing about social media is you have the power to create a personality for your brand and determine the way people online will view your business and what you do. To take advantage of this opportunity your content has to have personality and a human touch. One way to ensure this to engage with other users instead of just broadcasting your message and post. Again, you can’t be afraid to talk to your audience on social media.