Instagram is a perfect tool for artists to grow their fan base and promote their music. The problem lies in differentiating yourself from the vast amount of active users on Instagram. Luckily, there are proven steps you can utilize to stand out among the virtual sea of users.

There are obvious ways to get your music heard, from social media to independent playlist curators, but how do you approach music marketing from a strategic perspective? While there's no exact technique for music marketing that guarantees optimal success, artists should consider these six music marketing strategies and tips from the music industry's connoisseurs as they strategize how to release their forthcoming music.

Sony and Epic Games collaborate in effort to converge game, film, and music to create real-time 3D social experiences.

Atlanta-based artist, 6lack, recently released his highly anticipated EP 6PC Hot. The marketing campaign executed for the new EP gives insight into the importance of engaging with your audience and the value fans place on artists giving back to the community and advocating for a more significant cause than boosting album sales.

What happens to major record labels and artists when the leading music streaming platform prioritizes providing podcast content to encourage consumers' to listen to less music? On the other hand, could podcasts be the new promotional tool independent artists need to catapult them past the barriers associated with playlists, radio, and traditional media?

To celebrate the liberation that Juneteenth commemorates, we’ve compiled a list of songs that reflect on Black history and culture and spark conversation to continue the fight for equality.

As part of the music community, JV Agency is committed to listening, learning, and continuing to educate ourselves beyond a hashtag. We have compiled an additional list of educational resources so that we can all continue to support the Black Lives Matter Movement beyond #BlackOutTuesday.

In the age of the coronavirus pandemic, artists have lost the ability to perform live and sell tickets and merchandise to their fans. Where do artists turn to when their entire market disappears? To successfully navigate this new online market, artists must come up with ways to continue to deliver their purpose of providing a musical experience that serves as an escape for their fans. Travis Scott and Fortnite’s virtual concert Astronomical does just that.

Until recently, TikTok was best known as the platform for teenagers to share comedic videos, from lip-syncing to dance challenges. Now it’s the most-downloaded free social media app and a pillar platform for the music industry.

Indie promoters of The National Independent Venue Association unite to lobby Washington for federal aid.

Consider this, why is your favorite bar your favorite bar? What makes you go back to the same bar time and time again? Is it the bartender's mediocre customer service? The stale nuts and popcorn? The $2 wells you always regret come morning? Nope. It's the music that's playing as you walk in the door and the songs that serve as the soundtrack to your night of debauchery.

Social media marketing is essential to your brand’s success. Whether you want to build your brand identity, establish a relationship with your brand followers, or increase brand awareness, these social media marketing tips will help you optimize results.

Remember that time you finally scored tickets to see your favorite musician live? If you're lucky, the answer is yes, and that moment in time is etched in your mind forever. The rapid heartbeats, dripping sweat, and singing at the top of your lungs with strangers that felt like friends are the things that make this industry irreplaceable.