The Tidal Wave of TikTok in the Music Industry

Until recently, TikTok was best known as the platform for teenagers to share comedic videos, from lip-syncing to dance challenges. Now it’s the most-downloaded free social media app and a pillar platform for the music industry.

“TikTok’s algorithm, which is highly influential but technically a mystery, plays a big role in this. A user’s “For You” page recommends videos that they might find interesting — regardless of whether they follow the creator’s page or not. For musicians, that means a shot at millions of untapped eyes and ears.”

Discover more about TikTok and its importance in the music industry here: https://bit.ly/2zTKBgm

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