Mental Health Action Day powered by MTV

JV Agency in partnership with more than 180 leading brands, nonprofits and cultural leaders today announced the first-ever Mental Health Action Day, to be held on Thursday, May 20 during Mental Health Awareness Month. 

Over the past two decades, suicide rates have risen, particularly among young adults. And the COVID pandemic has accelerated the already dire crisis, giving way to what many mental health professionals have called the “second pandemic.” 

Though more people than ever are comfortable discussing mental health, finding effective resources and knowing how to get help remains a challenge.  Mental Health Action Day, powered by MTV, is an open-source movement of brands, organizations and cultural leaders to drive culture from mental health awareness to mental health action.  

Partners will encourage people to take their first steps towards mental health action -- whether for themselves, for their loved ones or to advocate for systemic changes. Resources and tools will be available for people to seek help in a myriad of ways from starting a meditation practice, learning how to support a friend, or advocating for change.

Mental Health Action Day is being planned in partnership with TaskForce, a cultural organizing agency that builds capacity for those taking on the most pressing challenges facing our communities, our nation and our world.

More on Mental Health Action Day and initial partners can be found at www.MentalHealthActionDay.org