The Female Music Masterminds | Women’s History Month
Running The Music World
Who runs the world? Girls! Especially the music world! Building a space for expression, storytelling, and cultural impact, women have truly played a pivotal role in shaping the industry. From groundbreaking female vocalists, lyricists, and producers, and all of the above, women defy and challenge norms, and craft sounds that continue to inspire generations.
As a female-driven, music marketing agency, our team at JV uplifts the female artists across all genres for Women’s History Month and every month, acknowledging their contributions and the ways they have transformed music as we know it today, whether big or small.
Their Strive For Social Change
Women trailblaze in the industry, because of their advocation to make female voices heard, even though the challenges of facing discrimination and inequality. Through the powerful lyrics of protest songs, the innovation in music production, or the captivating performances that redefine the concert experience, the evolution of music would be incomplete without the voices of women. These movements extend beyond music itself, influencing social change in female liberty, expression, and idealistic expectations. From using their platforms to advocate for important causes, from civil rights to mental health awareness. Their songs have become anthems for empowerment, resilience, and social justice, resonating with audiences worldwide.
A Spotlight on Female Music Engineers
Beyond vocal performance, women have taken charge behind the scenes as producers, engineers, and songwriters. They have revolutionized the business side of music as well, establishing record labels, advocating for fair representation, and mentoring the next generation of artists. Their impact extends into technological advancements in music production, creating new techniques and sounds that have influenced the way we experience music today. We are aware, that they don’t necessarily gain the recognition they deserve. But without them, the iconic tracks we all know, and love would not exist.
Take the talented Jenna Andrews for example – the writer-producer master of ‘Dynamite’ and ‘Butter’ by BTS, songs that do not go unnoticed of their catchy, melodic choruses, and rap sequences. Ester Dean, the architect of pop-songs that have transcended generations, writing for powerhouses such as Rihanna, Katy Perry, and Beyoncé. Wondagurl, a music producing wonder of rap, creating beats for titans such as Drake, Travis Scott and Jay-Z. Female music engineers are all around us, even touching genres of music that are more under the radar. Catherine Marks has paved the way of the indie-rock sound, curating sonically masterful pieces from beloved artists including St. Vincent and boygenius.
Female faces in music are not the only defining factor of success in this industry, but the women behind their notebooks and audio mixing tables, building the backbones of songs that vital to the evolution of music in the modern age.
Growing The Music Charts
If you did not know, the influence of female artists has spiked significantly within the industry! 2020 to 2024 paved an exceptional four years of remarkable growth in song streams. Especially from the pop solo acts of 2024 such as Sabrina Carpenter, Chappell Roan, and Charli XCX, they made up 63.4% of the On-Demand Audio streaming share alone. And since the beginning of the decade, there has been an 102.8% surge in streaming growth. To predict the forecast this growing trend, it is expected that female pop artists will easily continue to rise the number of national and global streams. Female pop music takeover – yes please! (ODA Streams Data Reported by Luminate Data).
Let’s Celebrate!
As we listen to female made music, we acknowledge their influence, their artistry, and their contributions to an industry, both statistically and creatively that continues to evolve and grow because of them. This month, we let the voices of women in music take center stage, and may their melodies inspire us to continue pushing for progress, equality, and artistic freedom.
As recommended by our team, take a listen to ‘for the girls’ on Spotify of super-star and on the rise female voices, exclusively curated by We Do Awesome.