6 Things Emerging Artists Can Do To Stand Out In Social Media

1. Don’t wait to learn social media skills

   Now is the time to learn social media practices. Keep up to date with current trends, pop culture and news to stay relevant. Social media allows the user to create a strong personal brand that opens doors for opportunities. It is a powerful tool to create connections, engage target audiences and raise awareness about your brand. Having strong skills in different platforms can enhance marketing skills.

2. Create content

   Start sharing your own unique content to grow your audience and influence. Having a strong social media presence can serve as a powerful way to attract many opportunities. In addition, curators can learn about the landscape and what resonates with their audience on social media.  Promoting relatability and transparency content can foster deeper connecting with your followers.

   Here are a few content ideas to get started:

   Live-Stream: Hosting live Q&A sessions lets fans in on an artist’s life and share personal experiences

   Behind the Scenes: Sharing a glimpse of being in rehearsals or the recording studio allows fans to understand the hard work that goes into your day-to-day life. 

   Tour Dates: Posting allows for a larger reach to your audience.

   Teasing New Music: Sneak peeks of new music gets fans excited 

   Trendy Post: Creating content that keeps up with the trends often has higher engagement

3. Follow relevant accounts

   Following accounts that are related to your industry can help you stay informed with trends, news or updates. It allows you to create a feed with like minded and aligned goals as you. The ability to direct message, comment and learn about events through your followers allows for greater opportunities. Growing your connections through social media can lead to networking with potential collaborators, mentors, or partners.

4. Be Consistent

   Posting regularly helps you continue to stay visible and relevant. A tip for consistency is to create a content calendar. This is a great way to be organized and increase efficiency on social media. A content calendar (or “editorial calendar”) is a schedule mapping out social media activity. Having a calendar can give you to time brainstorm relevant ideas, produce high-quality material and plan content.

5. Showcase your personality

   Sharing your unique self adds a personal touch to your content. Highlighting personal interests, hobbies or behind the scenes can form an authentic connection with your audience. To make it easier for your audience to learn more you can incorporate a reference landing page like LinkTree in the bio. Their audience can have easy access to their website, Spotify, Apple Music and other platforms.

6. Find music focused accounts

   Accounts on social media platforms, such as Wfnm, IndieWavves and musicdiscoveryhour, promote up and coming artists. Many accounts like these have an application to submit, so take advantage to potentially get featured on their page. When researching, please take notes on the guidelines and the genres they feature. Showcasing your music on these accounts can significantly attract new fans and expand your reach.